Google Earth Pro is now FREE

Many of you use the standard version of Google Earth in the office and at home. As of January 20, 2015, Google Earth Pro no longer requires the annual $399 license fee. Google Earth Pro is now free.

Article: http://www.engadget.com/2015/01/30/google-earth-pro-free/
Comparison between Google Earth and Google Earth Pro
Google Earth Pro builds on the amazing functionality of Google Earth with even more powerful tools. Some of the most compelling features of Earth Pro include:
* Advanced Measurements: Measure parking lots and land developments with polygon area measure, or determine affected radius with circle measure.
* High-resolution printing: Print Images up to 4800x3200 px resolution.
* Exclusive Pro data layers: Demographics, parcels, and traffic count.
* Spreadsheet Import: Ingest up to 2500 addresses at a time, assigning placemarks and style templates in bulk.
* GIS import: Visualize ESRI shapefiles (.shp) and MapInfo (.tab) files.
* Movie-Maker: Export Windows Media and Quicktime HD movies, up to 1920x1080 resolution.

Enjoy,
David